💼 About This Role

You'll own the reactivation strategy for cancelled customers globally, designing personalized customer journeys to rebuild relationships and drive CLV. You'll collaborate with cross-functional teams to create data-driven campaigns that optimize performance metrics and deliver incremental reactivations.

🎯 What You'll Do

• Design tailored end-to-end customer journeys for cancelled customers
• Develop communication strategies including channel, timing, and creative direction
• Monitor market performance and own business plan targets for conversion, spend, and CVA
• A/B test messaging, timing, and offers to optimize performance
• Collaborate with Creative, Analytics, Operations, and local teams

📋 Requirements

• 5+ years in CRM or lifecycle marketing with subscription business models
• Experience designing and executing customer journey strategies across markets
• Proven track record with A/B testing and segmentation using CRM metrics
• Ability to collaborate with creative, analytics, and operations teams

✨ Nice to Have

• Prior experience with automations, Machine Learning, or AI applications
• Experience with technical teams in the marketing space

🎁 Benefits & Perks

• 💰 Competitive compensation with HelloFresh-subsidized Pension Scheme
• 🏖️ Hybrid working model and Berlin relocation support
• 🥗 Exclusive discounts on weekly HelloFresh box and office meals
• 📚 Annual learning & development budget and German language learning
• 💪 Well-being support including Headspace, Spill, and gym access

📨 Hiring Process

Estimated timeline: 1-2 weeks · AI estimate

1. 1Submit application including salary expectations and earliest start date· 1 day
2. 2Review by team within 5 business days· 5 days