💼 About This Role

You'll drive go-to-market strategy for GameChanger's Acquisition product area, a platform that brings new users and teams onto youth sports. You'll translate market insights into positioning and messaging that boost adoption and engagement. This role partners closely with product managers and designers to align product vision with GTM priorities.

🎯 What You'll Do

• Define and execute go-to-market strategy for your product area
• Own positioning, messaging, and differentiation across segments
• Lead launch planning with product management and design
• Drive feature adoption through marketing channels and partnerships
• Measure GTM effectiveness and iterate on strategy

📋 Requirements

• 5–7 years of product marketing experience in B2B/B2C
• Bachelor's degree required
• Strong strategic thinking and communication skills
• Experience using customer insights and data to refine strategy

✨ Nice to Have

• Background in sports tech
• Based in New York City or Tri-state area
• Deep understanding of basketball

🎁 Benefits & Perks

• 🏖️ Unlimited vacation policy
• 💰 Technology stipend $4,000 every 2 years
• 🏠 WFH stipend $500 annually
• 💪 Monthly wellness stipend through Holisticly
• 👨‍👩‍👧 Parental leave up to 20 weeks birthing / 12 weeks non-birthing

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Phone Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Cross-functional Panel· 60 min
4. 4Final Round with Leadership· 45 min