🛠 Tech Stack

💼 About This Role

You'll define and execute Textio's growth strategy for Lavalier, an AI co-pilot for interviewing. You'll own acquisition end-to-end, from storytelling to experiment-driven optimization. This role builds the growth engine from scratch with real ownership at a pivotal launch moment.

🎯 What You'll Do

• Define the growth motion and identify key channels and experiments.
• Own storytelling across email, paid social, organic, SEO, and sponsored content.
• Write ad copy, email sequences, landing pages, blog posts, and social content.
• Develop ad concepts and collaborate with designers and video leads.
• Optimize conversion path from first click to paid conversion.

📋 Requirements

• 5+ years in growth marketing with hands-on PLG and freemium experience.
• End-to-end experiment design and execution.
• Exceptional written and verbal communication skills.
• Data analysis to extract insights and drive decisions.

✨ Nice to Have

• Experience marketing to recruiters or TA leaders.
• Knowledge of SEO, SEM, social platforms, and marketing analytics tools.
• Creative campaign conceptualization ability.

🎁 Benefits & Perks

• 🚀 Real ownership and a seat at the strategy table.
• 🤖 AI tools integrated into daily workflow to accelerate growth.
• 📈 Build growth systems that compound for years.
• 💡 Autonomy to define the playbook from scratch.
• 🏢 Hybrid work (1-3 days/week in San Francisco office).

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Portfolio Review· 60 min
4. 4Team Collaboration Exercise· 60 min
5. 5Executive Interview· 30 min