💼 About This Role

You'll own GTM strategy and execution for new products at a leading family fintech company. You'll drive all financial metrics from launch to scale. This individual contributor role offers direct impact on millions of families.

🎯 What You'll Do

• Lead end-to-end GTM strategy and execution for new products.
• Align cross-functional teams across Product, Marketing, Design, Sales.
• Build scalable frameworks for launching new products.
• Own channel and CRO strategy to drive efficient revenue.

📋 Requirements

• 10+ years in performance marketing or growth strategy.
• Proven success driving complex product launches.
• Data-driven strategic and tactical execution.
• Deep fluency in modern marketing strategies for family audiences.

✨ Nice to Have

• Experience in family tech.
• Scaled consumer tech or D2C products from 0 to $100M+ ARR.
• Experience with hardware devices.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💰 401k with company match
• 📚 Professional development stipends
• 👶 100% paid parental leave
• 🧘 Mental health resources

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Cross-functional panel· 60 min