Description

In this role, you'll develop GTM strategies and campaigns that drive product adoption and growth across key segments. You'll own positioning, messaging, and market insights, working cross-functionally to launch new features and create impactful marketing content.

Requirements

• 8+ years of experience, including 4+ years in Product Marketing in a B2C/B2B2C SaaS company.
• Proven track record of developing multi-channel GTM strategies that drive measurable results.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent storytelling and communication skills with native-level English proficiency.
• Analytical mindset with experience using data to generate insights.

Responsibilities

• Develop and execute GTM strategies and campaigns for priority segments and verticals.
• Define product positioning, messaging, and value propositions that differentiate HoneyBook in the market.
• Partner with Product Managers to align on roadmaps and build adoption strategies for new features.
• Lead cross-functional teams to execute marketing programs driving awareness and conversion.
• Conduct market and customer research to uncover insights and barriers to adoption.