1h ago
Product Marketing Manager
Remote
full-timemid RemoteEdTech
Tech Stack
Description
You will dive into data from the Niche Platform to identify customer insights and market trends, and bring Niche's value proposition to life through compelling marketing collateral. You'll partner with product, sales, and brand teams to refine narratives and positioning, and become an expert in Niche data to inform roadmap and strategic partnerships.
Requirements
- 3-5 years of experience in product marketing or marketing with ownership of product marketing initiatives
- Experience in data insights and data product offerings
- Excellent communication skills to convey complex insights to technical and non-technical audiences
- Highly analytical mindset with ability to use data to drive decision-making
- Ability to build relationships and collaborate effectively with multiple stakeholders
Responsibilities
- Develop data-driven narratives and differentiated positioning for data and analytics offerings
- Collaborate with product team to understand product vision and upcoming functionality
- Conduct win/loss interviews and ongoing analysis to determine customer product adoption
- Provide key insights to inform roadmap and identify industry trends and strategic partnerships
- Generate compelling narratives for key data insights including Monthly Insights Report and Enrollment Funnel Analysis
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