🛠 Tech Stack

💼 About This Role

You'll lead Yubo's global user acquisition strategy across paid, organic, and ASO channels, improving acquisition efficiency and reducing cost per registration. You'll manage a multi-million dollar monthly budget and scale campaigns across 10+ countries with a focus on the US market.

🎯 What You'll Do

• Own global user acquisition strategy across paid, organic, and ASO channels
• Manage and optimize a multi-million dollar monthly performance marketing budget
• Improve acquisition efficiency by reducing cost per registration and increasing ROAS
• Scale acquisition strategies across 10+ countries with focus on US campaigns

📋 Requirements

• 10+ years of experience in user acquisition for a B2C consumer app
• Proven track record of efficiently scaling paid acquisition across multiple markets
• Deep expertise in Meta, TikTok, Google Ads, Apple Search Ads
• Experience with incrementality testing and attribution models

✨ Nice to Have

• Experience with lifecycle marketing
• Understanding of GDPR, iOS ATT, and Google Privacy Sandbox
• Experience in social, gaming, or dating apps

🎁 Benefits & Perks

• 💰 Competitive salary plus equity
• 🏠 Flexible remote work policy (2 days per month in office)
• 🏥 Health insurance by Alan for you and family
• 👶 Parental leave and nursery access
• 🎤 External professional events coverage

📨 Hiring Process

Estimated timeline: 3-6 weeks

1. 1First call with Talent Acquisition team· 30 min
2. 2Interview with COO· 1 hour
3. 3Technical test· 2 hours
4. 4Cultural fit assessments· 1 hour
5. 5Offer· 1 day