Tech Stack

Description

You will execute, manage, and optimize programmatic campaigns across multiple platforms for IPG Mediabrands' global clients. Your work ensures flawless campaign setup, daily performance analysis, and client reporting to meet key KPIs.

Requirements

• Work closely with Ad Ops, agency teams, and internal client services
• Support Business Intelligence team in API campaign trafficking
• Manage accounts across a portfolio of clients
• Action optimizations daily to meet client KPIs
• Communicate campaign status to client service team

Responsibilities

• Implement programmatic campaigns in DSPs such as DV360, The Trade Desk, Amobee, and MediaMath
• Generate and distribute pixels/beacons for DSPs
• Analyze campaign data daily for pacing and performance optimization
• Generate and deliver client performance reports
• Troubleshoot and resolve delivery and performance issues