🛠 Tech Stack

💼 About This Role

You'll join Caseware, a leading fintech company, to drive demand generation across North America. You'll optimize the marketing funnel and collaborate with sales and product marketing to deliver measurable growth.

🎯 What You'll Do

• Execute integrated omnichannel campaigns (email, webinars, paid media, ABM).
• Develop ICPs and key personas for efficient buying journeys.
• Optimize the marketing funnel to improve conversion rates and reduce CAC.
• Analyze campaign performance and report on KPIs (CPL, MQLs, pipeline contribution).

📋 Requirements

• 3–5 years of B2B marketing experience in demand generation.
• Proven success in driving pipeline and revenue in North American markets.
• Deep expertise in digital marketing channels and marketing automation platforms.
• Strong analytical skills with experience in performance reporting.

✨ Nice to Have

• Experience in accounting or audit industry.
• Experience in SaaS or enterprise software.