Description

You will support Gore Mutual’s transition to the Beneva brand over 18 months, planning and executing marketing and communications for onboarding, launch, and broker engagement. Working with leadership and agencies, you'll ensure clear, audience-appropriate messaging during this organizational change.

Requirements

• Experience supporting mergers, integrations, rebrands, or enterprise transformations
• Ability to manage multiple workstreams and operate effectively in ambiguity
• Marketing and communications generalist background
• Apply change management principles to launch activities
• Serve as subject matter expert for website and digital brand impacts

Responsibilities

• Support marketing and communications activities tied to onboarding and launch milestones for brand transition
• Contribute to customer and broker launch communications including letters, teasers, briefings, and webinars
• Support storytelling and brand narrative assets such as video content and 'who is Beneva' materials
• Assist with employee-facing brand onboarding initiatives including preview labs and signature events
• Coordinate updates to marketing assets like brochures, feature sheets, campaigns, and distribution materials