3h ago
Marketing Producer/Senior UA
Barcelona, Spain
full-timeseniormobile gaming
Tech Stack
Description
You will own and scale UA strategy across Google Ads and Meta for mobile gaming titles, driving growth through data-driven campaigns and experimentation. You'll collaborate with creative, product, and data teams to optimize performance and lead automation efforts.
Requirements
- 3-5+ years of UA / performance marketing experience in mobile gaming
- Deep hands-on expertise in Google Ads and Meta (Facebook)
- Experience with Advanced iOS Measurement (AEM) and SKAN-based setups
- Proven track record of managing large budgets and scaling profitable campaigns
- Strong experience with data analysis and BI tools (Tableau or similar)
Responsibilities
- Own and scale UA strategy across Google Ads and Meta with full ownership of performance and growth
- Lead end-to-end campaign execution across Android and iOS, including setup, scaling, and optimization
- Design and run meaningful experiments (creative, bidding, targeting, funnel) and translate results into actionable insights
- Drive automation of manual processes to improve speed, scalability, and performance
- Contribute to overall UA strategy and raise the bar on execution and decision-making
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