Description

You will translate product capabilities into compelling stories for small businesses, lead product launches, and drive customer acquisition and adoption for our AllBooked platform. This high-impact role blends strategy and execution, reporting to the Head of AllBooked Marketing.

Requirements

• Professional experience in product marketing, ideally B2B SaaS to SMB audience
• Strong sense of curiosity and ability to research target audience, customers, competitors, and product
• Good storyteller and writer with ability to create high-quality sales and customer-facing content
• Love for experimentation

Responsibilities

• Define and evolve AllBooked's positioning and differentiation
• Lead high-impact product launches end-to-end
• Define why we win vs. competitors through landscape analysis and competitor research
• Turn product capabilities into compelling stories for sales and customer-facing content
• Leverage customer and product insights to improve go-to-market performance
• Present quarterly 'what we're hearing' debrief
• Drive strategic initiatives including pricing updates, market trend research, and onboarding experiences