Tech Stack

Description

You will lead paid search campaign strategy and execution, driving client growth through data-driven optimization and AI integration. Your work ensures every dollar spent maximizes performance and contributes to holistic media success.

Requirements

• 3 to 5 years paid search campaign management experience
• Deep knowledge of Google and Microsoft advertising products (Search, PMax, AI Max, Demand Gen, Video)
• Data-driven decision-making based on performance metrics
• Healthcare, health insurance, or pharma lead generation experience a strong plus
• Bachelor's degree in Marketing, Communications, Advertising or equivalent work experience

Responsibilities

• Build and launch comprehensive paid search campaigns across Search, Performance Max, Demand Gen
• Lead client discovery to establish PPC objectives and strategy
• Develop optimization roadmap using a test-and-learn approach
• Monitor KPIs (ROAS, CTR, CPA, CVR) and drive continuous improvement
• Lead client status calls and present insights and recommendations