20h ago
Director, Performance Marketing
New York City
$180k-$210k / year
full-timedirector Hybrideducation
🛠 Tech Stack
💼 About This Role
You'll lead the growth engine for D2C and B2B channels at a fast-paced edtech startup. You'll own multi-million dollar budgets and drive full-funnel strategies across paid and organic channels. This role reports directly to the VP of Growth Marketing in a hybrid NYC setup.
🎯 What You'll Do
- Define and execute growth strategy for D2C and B2B channels
- Build, mentor, and lead a team of growth marketers
- Oversee campaign optimization across Meta, TikTok, YouTube, and search
- Manage and optimize multi-million dollar monthly budgets
📋 Requirements
- 8+ years of growth marketing experience
- 3+ years in a leadership or people management role
- Proven track record at a high-growth scaling startup
- Hands-on expertise scaling paid social and search budgets exceeding $2M per month
✨ Nice to Have
- Experience in EdTech, healthcare, or mission-driven D2C industry
🎁 Benefits & Perks
- 📈 Meaningful equity stake
- 🏥 Subsidized medical, dental, and vision insurance
- 🏖️ Open vacation policy with 15 days PTO guidance
- 💰 401(k) and commuter benefits
- 🎄 Office closed last week of December
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