💼 About This Role

You'll own the go-to-market strategy for new B2C digital products, defining positioning, messaging, and segmentation. You'll lead cross-functional teams to optimize full-funnel performance from acquisition to monetization. This role offers significant autonomy and direct impact on revenue and product success at global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research to identify growth hypotheses

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels like Google, Meta, TikTok
• Strong leadership in cross-functional or matrix organizations

🎁 Benefits & Perks

• 🏠 Fully remote work opportunity
• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training and conferences

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min
4. 4Final Interview· 45 min