10h ago

Marketing Manager - Customer Retention & Lifecycle

Charlotte, North Carolina, United States

โœจ $100k-$130k / yearest.

full-timesenior

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own and drive customer retention and revenue growth efforts across email and SMS channels. You'll build and optimize customer journeys to deepen engagement, reduce churn, and grow lifetime value. This role offers the chance to shape personalization and segmentation capabilities for a market leader.

๐ŸŽฏ What You'll Do

  • Design and build automated email and SMS customer journeys
  • Develop segmentation models based on behavior and lifecycle stage
  • Launch targeted campaigns to reduce churn and increase renewals
  • Track and report on campaign KPIs like churn rate and LTV

๐Ÿ“‹ Requirements

  • 5+ years in lifecycle marketing or retention-focused marketing
  • Hands-on Salesforce Marketing Cloud expertise
  • Strong analytical skills with Salesforce, Tableau, or Google Analytics
  • Deep knowledge of email and SMS marketing best practices

โœจ Nice to Have

  • Experience in security, technology, or subscription industries
  • Familiarity with predictive analytics and customer segmentation modeling

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Aggressive pay
  • ๐Ÿฅ Medical, dental, vision insurance
  • ๐Ÿ–๏ธ Paid time off and floating holiday
  • ๐Ÿ“ˆ 401(k) with company match
  • ๐Ÿ”’ Free monitored security system after 90 days

๐Ÿ“จ Hiring Process

Estimated timeline: 2-3 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical Assessmentยท 60 min
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