Description

You will accelerate the impact of the sales team through field marketing tactics, focusing on high-quality event execution and end-to-end campaigns to drive awareness and consideration among enterprise companies. You will collaborate cross-functionally and analyze campaign performance to optimize strategy.

Requirements

• 7+ years in field marketing, event marketing, or regional marketing within B2B SaaS.
• Experience in database or data analytics industries required.
• Proven success in driving pipeline generation and brand awareness through field marketing.
• Excellent project management skills with event execution experience at various scales.
• Strong analytical skills to measure and report on marketing program effectiveness.

Responsibilities

• Design and execute integrated field events in collaboration with sales, product marketing, and developer advocacy.
• Translate demand generation strategies into events and experiences by working with cross-functional teams.
• Manage the entire event lifecycle including contracts, planning, logistics, and on-site execution.
• Develop and implement comprehensive event campaigns covering audience segmentation, promotion, and follow-up.
• Track and analyze campaign performance using data insights to refine strategies.