💼 About This Role

You'll lead sweetgreen's organic social, field marketing, and experiential efforts to build brand love and drive measurable business outcomes. Your core impact is ensuring every activation and community moment is on-brand and connected to growth. This role sits at the intersection of culture and data, reporting to senior leadership.

🎯 What You'll Do

• Lead a multi-disciplinary team spanning organic social, field marketing, and experiential
• Own sweetgreen's organic social strategy and community voice across all platforms
• Build and oversee regional and field marketing functions with local activations
• Create IRL experiences from large-scale events to intimate community moments
• Build measurement frameworks to connect community investment to business outcomes

📋 Requirements

• 8–10+ years in brand marketing, community, or integrated marketing at a consumer brand
• 3+ years leading multi-disciplinary teams
• Deep expertise in organic social and at least two of: field/regional, community partnership, or experiential
• Proven ability to connect community programming to business outcomes

✨ Nice to Have

• Experience scaling community partnerships or ambassador programs
• Passion for food, wellness, sustainability
• Background in building programs from the ground up

🎁 Benefits & Perks

• 💵 Highly competitive pay + bonus plan
• 🏥 Three medical plans plus dental and vision
• 🏖️ Flexible PTO plan
• 📈 401k program
• 🥗 Complimentary greens

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min