1d ago

Lead Director of Marketing

Michigan

โœจ $180k-$250k / yearest.

full-timedirector Remotesoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness, growth, and lifecycle strategies. Your strategic vision will directly impact revenue growth in a historically under-innovated sector. You'll have the opportunity to redefine the brand and lead a unified marketing engine.

๐ŸŽฏ What You'll Do

  • Own the full marketing funnel across B2B2E and DTC channels.
  • Define and execute a holistic growth strategy integrating brand, performance, and partnerships.
  • Translate company priorities into clear marketing roadmaps tied to revenue.
  • Lead creative strategy and ensure brand consistency across all touchpoints.

๐Ÿ“‹ Requirements

  • 7-10 years of experience in performance marketing across paid, earned, and owned channels.
  • Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO.
  • Strong analytical skills to interpret complex data and turn insights into strategies.
  • Experience managing multi-channel ad budgets and optimizing for various KPIs.

โœจ Nice to Have

  • Bachelor's degree in Marketing, Business, or related field; MBA or certifications a plus.
  • Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager.

๐ŸŽ Benefits & Perks

  • ๐Ÿฅ Medical, dental, and vision insurance
  • ๐Ÿ’ฐ 401(k) retirement plan with company match
  • ๐Ÿ–๏ธ Paid sick leave and vacation days
  • ๐Ÿ‘ถ Paid parental leave and holidays
  • ๐Ÿ“š Tuition assistance and enhanced family support

๐Ÿ“จ Hiring Process

Estimated timeline: 3-5 weeks ยท AI estimate

  1. 1Recruiter Phone Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Panel Interviewยท 60 min
  4. 4Offerยท 30 min
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