1d ago
Lead Director of Marketing
Michigan
โจ $180k-$250k / yearest.
full-timedirector Remotesoftware
๐ Tech Stack
๐ผ About This Role
You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness, growth, and lifecycle strategies. Your strategic vision will directly impact revenue growth in a historically under-innovated sector. You'll have the opportunity to redefine the brand and lead a unified marketing engine.
๐ฏ What You'll Do
- Own the full marketing funnel across B2B2E and DTC channels.
- Define and execute a holistic growth strategy integrating brand, performance, and partnerships.
- Translate company priorities into clear marketing roadmaps tied to revenue.
- Lead creative strategy and ensure brand consistency across all touchpoints.
๐ Requirements
- 7-10 years of experience in performance marketing across paid, earned, and owned channels.
- Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO.
- Strong analytical skills to interpret complex data and turn insights into strategies.
- Experience managing multi-channel ad budgets and optimizing for various KPIs.
โจ Nice to Have
- Bachelor's degree in Marketing, Business, or related field; MBA or certifications a plus.
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager.
๐ Benefits & Perks
- ๐ฅ Medical, dental, and vision insurance
- ๐ฐ 401(k) retirement plan with company match
- ๐๏ธ Paid sick leave and vacation days
- ๐ถ Paid parental leave and holidays
- ๐ Tuition assistance and enhanced family support
๐จ Hiring Process
Estimated timeline: 3-5 weeks ยท AI estimate
- 1Recruiter Phone Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
- 4Offerยท 30 min
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