2h ago

Associate Lead, Programmatic

Melbourne
full-timemidMarketing & Advertising

Tech Stack

Description

You will translate media strategies into actionable programmatic channel plans, manage campaign execution and optimization, and develop publisher relationships within the APAC region. This role focuses on driving scalable growth through strategic insights and disciplined execution.

Requirements

  • 4+ years experience on programmatic platforms (Display Video 360, The Trade Desk, Amazon DSP, Yahoo)
  • Proficiency in media trafficking, platform management, and campaign setup
  • Deep understanding of relevant publishers and media landscape trends
  • Strong analytical skills to interpret data and generate campaign insights
  • Excellent communication and problem-solving abilities

Responsibilities

  • Develop and execute client programmatic media plans aligned with objectives
  • Lead campaign builds, trafficking, QA, and pacing to meet client expectations
  • Conduct post-campaign retrospective reviews to refine future planning
  • Collaborate with internal teams to ensure integrated campaign success
  • Monitor daily pacing, flag risks, and adjust plans as needed
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