3h ago
Integrated Marketing Manager, Global Social
San Mateo, CA, United States
$191,340-$234,390 / year
full-timeseniorgaming
Tech Stack
Description
You will own Roblox's international social media strategy, bridging global and local teams, scaling creative campaigns, and driving operational excellence across priority markets. You'll collaborate with regional marketing, product marketing, communications, and other teams to deliver a cohesive global social presence.
Requirements
- 8+ years in social, brand, or integrated marketing within consumer tech, gaming, or global platforms
- Experience building and scaling global or multi-regional social media programs
- Strong understanding of social platforms, content formats, and cultural trends
- Proven ability to manage agencies and global stakeholder networks
- Exceptional cross-functional collaboration and communication skills
Responsibilities
- Bridge global strategy with local execution by empowering Local Marketing Managers
- Scale creative campaigns to reach creator audience and build brand perception
- Drive operational excellence by leading MBRs, QBRs and Creative Reviews
- Support RFP process and build marketing channels for new market launches
- Collaborate across time zones with priority markets in Asia, MENA, Europe
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