💼 About This Role

You'll own Workshop's product positioning, messaging, and narrative, shaping content that helps internal communicators understand why Workshop exists and how it makes their work better. Your core impact is translating product capabilities into clear, human language and leading the narrative around AI adoption for internal communicators. This role lives closer to content and storytelling than traditional launches, ideal for someone who lights up finding the perfect frame for a feature.

🎯 What You'll Do

• Own product positioning, messaging, and narrative across all channels
• Write and shape content like blog posts, guides, and customer stories
• Develop messaging frameworks for new features and product updates
• Partner with product to translate technical capabilities into simple language

📋 Requirements

• 4+ years in product marketing, content marketing, or hybrid — preferably B2B SaaS
• Exceptional writing skills across long-form, copy, and strategic docs
• Portfolio of messaging, positioning, or content work you're proud of
• Ability to distill complex ideas into clear, warm, human language

✨ Nice to Have

• Experience in internal communications, employee engagement, or HR tech
• Experience building messaging from scratch at a startup or scaling company
• Currently using AI in creative ways to accelerate content and research workflow

🎁 Benefits & Perks

• 💰 Competitive total compensation including stock options
• 🏥 Healthcare coverage
• 🏖️ Unlimited vacation
• 💻 Flexible work environment
• 🏦 401(k) retirement plan