💼 About This Role

You'll lead global brand strategy for Dead by Daylight, elevating brand awareness worldwide through innovative marketing initiatives. You'll oversee the Brand and Social teams, ensuring cross-functional alignment and strategic clarity. This role requires strong leadership and the ability to navigate both high-level planning and hands-on execution.

🎯 What You'll Do

• Own and evolve global brand strategy for Dead by Daylight
• Elevate brand awareness through innovative marketing initiatives
• Lead and support Brand and Social teams
• Oversee global social media strategy
• Drive cross-functional alignment with Product, Creative, and Marketing teams

📋 Requirements

• Extensive experience leading global brand strategy for a large-scale brand
• Strong expertise in brand positioning and multi-channel storytelling
• Proven experience managing senior marketing leaders
• Ability to translate analytics into strategic direction

✨ Nice to Have

• Solid understanding of creative production workflows
• Strong leadership presence and collaboration skills