💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll drive full-funnel performance from acquisition to monetization, shaping positioning and messaging from the ground up. This role offers significant autonomy in a fast-paced, data-driven environment with direct impact on revenue.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with strong LTV focus
• Conduct market research and drive experimentation via A/B testing

📋 Requirements

• 5-7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue and retention metrics
• Strong expertise in segmentation and go-to-market strategy
• Experience with A/B testing and CRO

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Stakeholder management in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 📅 28 paid vacation days per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter phone screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study presentation· 60 min