Tech Stack

Description

You will scale and optimize paid campaigns across Meta, Google, Twitter, and TikTok, focusing on maximizing ROAS and ROI. You'll analyze user data, conduct A/B tests, and collaborate with cross-functional teams to drive growth. This role requires a data-driven mindset and hands-on ad platform experience.

Requirements

• Bachelor's Degree or above in Business, Marketing, or related discipline
• 3+ years experience in digital marketing, preferably in DTC, e-commerce or travel industry
• Experience with Meta, Google Analytics and SQL is a plus
• Strong command of Microsoft Office and Google Workspace
• Ability to work under pressure in a fast-paced environment

Responsibilities

• Optimize paid campaigns across Meta Ads, Google Ads, Twitter Ads, TikTok Ads to maximize ROAS and ROI
• Execute day-to-day ad operations including campaign setup, launch, monitoring, and troubleshooting
• Monitor and manage weekly, monthly, and quarterly channel KPIs to inform budget and resource allocation
• Partner with marketing, product, and other teams to execute growth initiatives
• Implement and analyze A/B tests to continuously optimize campaigns