🛠 Tech Stack

💼 About This Role

You'll lead Preply's global SEM strategy across Google, PMax, and emerging AI ad formats. You'll drive nine-figure spend, shape automation, and partner with Data Science to push LTV-based bidding. This role pilots a new AI ad offering, placing you at the frontier of search. You'll own the channel, build the team, and define what AI-enabled SEM looks like at scale.

🎯 What You'll Do

• Define and own global SEM strategy across Google Search, PMax, and AI-powered ad formats
• Own channel KPIs, improve ROI, and expand keyword coverage across markets
• Lead LTV-based bidding strategy in partnership with Data Science
• Build and lead a team of specialists, setting direction and capability

📋 Requirements

• Director-level experience in SEM or Performance Marketing with double-digit million budget
• Deep, hands-on understanding of Google Search, Smart Bidding, and PMax at scale
• Experience designing or overseeing SEM automation at scale
• Proven ability in high-growth e-commerce or consumer tech environment

✨ Nice to Have

• Experience working with data science or engineering teams on performance systems
• Experience in multi-language, multi-market environments
• Track record of LTV bidding or prediction models

🎁 Benefits & Perks

• 💰 Competitive salary and equity
• 🌍 Remote-friendly hybrid model
• 📈 Professional development opportunities
• 🏖️ Flexible PTO
• 🧠 Learning and development budget

📨 Hiring Process

Estimated timeline: 3-5 weeks

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Presentation· 60 min
4. 4Executive Interview· 45 min