20h ago
Lead Data Analyst - Marketing Analytics
Edinburgh
โจ $110k-$150k / yearest.
full-timeleadsoftware
๐ Tech Stack
๐ผ About This Role
You'll own marketing measurement methodology combining MTA, MMM, and incrementality testing to optimize ROI. Your work will directly answer how to maximize impact of marketing spend. You'll shape the analytical strategy for our GTM funnel and partner with marketing leads on experimentation.
๐ฏ What You'll Do
- Own methodology for marketing effectiveness using MMM, MTA, and lift studies
- Design analyses including cohort analysis, customer segmentation, and predictive modeling
- Partner with Marketing Leads to design and analyze A/B and multivariate tests
- Develop solutions in R/Python and integrate into data stack
๐ Requirements
- Fluent in SQL and R or Python
- Deep understanding of regression models, clustering, and statistical significance
- Significant experience with MTA, MMM, and incrementality testing
- Proven experience with Looker (LookML) or similar BI tools
โจ Nice to Have
- Experience with modern data stacks (BigQuery, dbt, Airflow)
- Data storytelling and executive communication skills
๐ Benefits & Perks
- ๐๏ธ Flexible working options
- ๐ฐ Competitive compensation package + bonus
- ๐๏ธ 25 days holiday (increasing to 28 after 2 years)
- ๐ฅ Health cash plan, online GP, EAP
- ๐ง Full access to Headspace
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Technical Assessmentยท 60 min
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