Description

You will define and amplify Cobo's global brand, turning complex technology and regulatory credibility into a compelling story. This role shapes executive messaging, drives go-to-market effectiveness, and builds trust with institutional customers.

Requirements

• 12-18+ years of B2B marketing, brand, or go-to-market strategy experience
• Proven expertise in building positioning for complex, technical businesses
• Strong strategic judgment and ability to navigate ambiguity
• Executive-level communication and storytelling skills
• Experience in fintech, SaaS, or Web3; deep crypto knowledge preferred

Responsibilities

• Define and refine global positioning, value proposition, and category narrative
• Shape executive messaging and thought leadership with leadership team
• Provide strategic direction for product launches and GTM initiatives
• Set global marketing priorities, success metrics, and operating principles
• Own competitive and market intelligence at strategic level