💼 About This Role

You'll lead growth and lifecycle strategy in a fast-growing AI-driven SaaS environment, shaping the customer journey from acquisition to retention. This role offers high autonomy to optimize funnel performance and directly influence how users engage with an emerging platform.

🎯 What You'll Do

• Own and optimize the full customer funnel from signup to expansion.
• Design and execute lifecycle marketing across onboarding and re-engagement.
• Lead trial-to-paid conversion initiatives improving onboarding and pricing communication.
• Develop product positioning and messaging strategies for market differentiation.

📋 Requirements

• 6+ years in product marketing, growth marketing, or lifecycle marketing in SaaS.
• Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels.
• Strong expertise in lifecycle marketing including onboarding and winback campaigns.
• Exceptional copywriting skills for landing pages and conversion-focused communication.

✨ Nice to Have

• Experience with AI-powered products or platforms.
• Background in behavioral analytics or retention modeling.
• Prior experience as the first marketing hire in a startup.

🎁 Benefits & Perks

• 🌍 Fully remote work environment with location flexibility.
• 🛠️ Premium tooling access and software stipend.
• 📈 Milestone-based bonuses tied to growth metrics.
• 📊 Meaningful equity participation in a fast-scaling company.
• 🚀 High autonomy as the first dedicated Product Marketing leader.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Case study or portfolio review· 60 min