💼 About This Role

You'll lead client intelligence for a top Brazilian bank, driving growth through analytics and CRM strategy. You'll define priorities based on CLTV and churn, ensuring data-driven decisions. This hybrid role offers a chance to shape customer-first initiatives.

🎯 What You'll Do

• Define client priorities based on CLTV, churn, and engagement metrics
• Lead development of client KPIs and advanced analytics studies
• Establish measurement methodologies including A/B testing
• Govern CRM decision rules and orchestrate customer journeys

📋 Requirements

• Client metrics expertise: CLTV, churn, ARPAC, incrementalidad
• Advanced analytics and data interpretation experience
• Experimentation knowledge: A/B testing, control groups
• CRM experience with data-driven customer journeys

✨ Nice to Have

• CRM performance table experience
• NBO/NBA/NBC model expertise
• Martech and multichannel campaign orchestration

🎁 Benefits & Perks

• 🏖️ Hybrid work model
• 💡 Innovative environment
• 🌟 Recognition as top workplace
• 🤝 Collaborative culture
• 📈 Growth opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Technical interview· 60 min
3. 3Executive interview· 45 min