2h ago

Product Marketing Manager, Ads

Edinburgh
full-timeseniortravel technology

Description

You will drive go-to-market strategy and execution for new advertising solutions, turning complex ad tech into compelling stories and enabling commercial teams to succeed. You'll influence product direction with market insight and help partners grow through innovation.

Requirements

  • Significant experience in Product marketing or working with Sales and Product Teams within a B2B environment
  • Proven success launching and scaling B2B or ad-tech products globally
  • Ability to turn complex capabilities into clear, compelling stories
  • Experience influencing cross-functional teams
  • Strong analytical skills to measure and optimize impact

Responsibilities

  • Build deep understanding of Skyscanner's Advertising Solutions to communicate them internally and to advertisers
  • Manage go-to-market strategy for new ad product features and monetisation initiatives
  • Define ads product positioning and messaging articulating value for travel partners
  • Lead end-to-end operational planning and execution of ads product launches
  • Enable commercial success by developing training programs and sales assets
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