🛠 Tech Stack

💼 About This Role

You'll drive scalable growth through paid channels like Meta and Google Ads at Pinkoi, a leading online marketplace for original design goods in Asia. You'll analyze and optimize campaigns to achieve ROAS and new buyer acquisition targets, using data insights to refine strategies and budget allocation.

🎯 What You'll Do

• Plan and execute digital ad campaigns on Meta and Google.
• Analyze ad performance (ROAS, CPA, CTR) and propose optimizations.
• Optimize strategies, creative, and budget allocation based on data.
• Collaborate cross-functionally to improve conversion funnels.

📋 Requirements

• 2+ years of experience in digital advertising or performance marketing (Meta, Google).
• Proven ability to independently manage and optimize ad accounts.
• Strong analytical skills to derive actionable insights from data.
• Familiarity with online and mobile app shopping flows.

✨ Nice to Have

• English reading and writing proficiency.
• Proficiency in GA4, app tracking, or attribution tools.
• Experience in cross-functional collaboration.