💼 About This Role

You'll lead Airwallex's brand strategy for North America, crafting integrated campaigns to boost brand awareness among priority B2B segments. You'll drive multi-channel advertising and partnerships to elevate our fintech brand in a competitive landscape.

🎯 What You'll Do

• Define Americas brand marketing strategy aligned with global direction
• Serve as brand custodian for all regional activations
• Lead integrated brand campaigns across digital, OOH, and experiential
• Manage relationships with creative and media agencies

📋 Requirements

• 15+ years in brand or integrated marketing
• Experience building brand identity in high-growth B2B tech
• Expert in planning multi-channel brand campaigns
• Ability to translate complex fintech products into narratives

✨ Nice to Have

• IPO/pre-IPO brand transformation experience
• Experience defining a new category or disrupting legacy industry
• Strong existing network in the region

🎁 Benefits & Perks

• 💰 Competitive compensation including equity and bonus
• 🏖️ Flexible PTO
• 🏥 Health benefits
• 🚀 Growth opportunities at a high-growth fintech