3h ago

Associate Director, Paid Media Planning

NY, DC, Oakland
full-timeseniorAdvertising

Tech Stack

Description

You will develop and implement digital and traditional advertising strategies for nonprofits, political groups, and brands. You'll analyze performance data, lead client presentations, and collaborate with cross-functional teams to drive campaign success.

Requirements

  • Experience in paid media planning and strategy
  • Proficiency in DSP, CPA, ROAS, and other advertising metrics
  • Strong analytical and strategic thinking skills
  • Ability to translate business objectives into tactical plans
  • Excellent client presentation and communication skills

Responsibilities

  • Develop media plans and recommendations for assigned clients
  • Analyze performance data to identify improvement opportunities
  • Lead client-facing interactions to deliver media strategies
  • Collaborate with internal and external teams on campaigns
  • Mentor colleagues and contribute to thought leadership
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