🛠 Tech Stack

💼 About This Role

You'll lead expansion into new verticals, starting with accounting services, for a B2B SaaS/fintech company. You'll design and execute growth experiments across channels while shaping go-to-market strategies for new segments. This hybrid role in Toronto offers direct influence on company growth and a leadership position in a scaling organization.

🎯 What You'll Do

• Define and lead expansion strategy into new verticals such as accounting services
• Design, launch, and evaluate growth experiments across acquisition channels
• Assess market opportunities by analyzing TAM, competition, and buyer behavior
• Develop go-to-market strategies including positioning, messaging, and pipeline targets

📋 Requirements

• 7–12 years of experience in growth strategy, business development, or GTM roles in B2B SaaS or fintech
• Proven track record of taking new markets from exploration to measurable revenue generation
• Experience working in scaling organizations between early and mid-growth stages ($3M–$30M ARR)
• Ability to rapidly switch between strategic planning, execution frameworks, and executive-level communication

✨ Nice to Have

• Familiarity with fintech, payments, MSP ecosystems, or private equity-backed environments
• Experience with Salesforce, Apollo, or marketing analytics platforms
• Strong commercial judgment balancing experimentation with disciplined execution

🎁 Benefits & Perks

• 💰 Competitive compensation with total on-target earnings between $200,000 and $240,000 CAD
• 📈 Equity participation to share in company growth and success
• 🏖️ Unlimited PTO policy to support work-life balance
• 📚 Annual learning and development budget to support continuous growth
• 🏢 Hybrid work model based in Toronto, offering flexibility and in-person collaboration

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min
4. 4Final Executive Interview· 45 min