💼 About This Role

You'll support café-led marketing execution for Blue Bottle Coffee in Hong Kong, ensuring brand initiatives are locally relevant across cafés, digital, and social channels. Your core impact will involve planning and delivering local events, assets, and campaigns in close collaboration with Café Operations, Product, and Creative teams. This role stands out for its hands-on opportunity to shape how the brand shows up in Hong Kong's culture.

🎯 What You'll Do

• Support planning and execution of external communications and integrated marketing initiatives
• Assist in developing marketing calendars and seasonal concept plans
• Coordinate with cross-functional teams to manage timelines and campaign deliverables
• Partner with Product and Operations teams to localize and land product launch communications

📋 Requirements

• 4+ years of experience in Brand, Product, Retail, or Digital/Social Marketing
• Experience in brand-led retail, lifestyle, luxury, design, or F&B businesses
• Strong understanding of the Hong Kong digital and social ecosystem
• Fluency in English and Chinese (Cantonese and Mandarin preferred)

✨ Nice to Have

• Experience with content creation, PR, events, or experiential marketing
• Proven ability to support integrated marketing campaigns across multiple touchpoints
• Confidence in writing and editing content in both English and Chinese