Description

You will oversee media strategy and planning for all HelloFresh Group brands across 16 markets, managing a substantial budget for traditional ATL and online reach channels. You'll develop channel-agnostic connections strategies, lead a team of Senior Managers, and partner with agencies to optimize integrated marketing campaigns.

Requirements

• Bachelor's degree with strong academic record and/or proven relevant experience
• 10+ years directly managing marketing campaigns with multi-million Euro media budget
• Strong analytical skills with ability to use data to optimize performance
• Deep experience in connections planning and communications strategy
• Track record of building channel-agnostic brand campaigns driving measurable impact
• Strong understanding of advertising, targeting, and marketing technology in ATL space
• Deep understanding of testing frameworks to optimize media mixes
• Experience with marketing measurement and analytical models such as MMM
• Ability to write concise, clear, data-driven strategies
• Strong written and verbal communication in English

Responsibilities

• Be a thought leader and expert in Media Planning, Media Buying, and Communications Planning
• Build media strategy across portfolio of brands and international markets
• Develop channel-agnostic connections strategies unifying brand messaging across ATL, digital, social, experiential, and emerging platforms
• Champion media innovation and test-and-learn mindset
• Lead development of audience-first, insight-led communications frameworks
• Collaborate with creative teams, brand strategy, CRM, social, performance marketing, and media agency partners
• Build, lead, and develop a team of media buyers, planners, and connections strategists
• Utilize data-driven methodology to improve effectiveness and efficiency
• Evolve measurement frameworks for brand building media
• Lead translation of brand goals to strategy and activation teams
• Own campaign management and reporting including ROI and Brand health analytics
• Ensure consumer and cultural insight embedded in planning