1h ago
Director of Performance Marketing
Provo, UT
✨ $180k-$250k / yearest.
full-timeseniorFood and Beverage
🛠 Tech Stack
💼 About This Role
You'll lead the strategy and execution of an 8-figure performance marketing budget across Web and Mobile App environments. You'll own omnichannel user acquisition, advanced attribution, and unit economics to drive profitable growth. This role is for a deeply data-driven marketer obsessed with incrementality and ad tech infrastructure.
🎯 What You'll Do
- Own and scale performance campaigns across Paid Social, Search, Programmatic, CTV, and Affiliate.
- Develop distinct acquisition strategies for Web and Mobile App funnels.
- Dynamically allocate budget based on marginal ROI and real-time performance.
- Partner with creative teams to build a rigorous ad testing pipeline.
📋 Requirements
- 8–10+ years of performance marketing experience.
- 3+ years in a senior leadership role managing $10M+ budgets.
- Proven track record scaling both web and mobile app user acquisition.
- Deep hands-on experience across Search, Social, Programmatic, and Video channels.
✨ Nice to Have
- Proficiency in SQL or Python for data analysis.
- Experience with MMP and CDP platforms like AppsFlyer or Segment.
🎁 Benefits & Perks
- 💰 Competitive salary and equity package
- 🏥 Health, dental, and vision insurance
- 🏖️ Unlimited PTO
- 💻 Remote flexibility
- 📈 Professional development budget
0 0 0