Tech Stack

Description

As a Programmatic Media Strategist, you will own the execution, performance, and growth of programmatic campaigns for clients. You'll collaborate with account leadership to evolve strategy, manage campaigns across channels like mobile, display, video, and CTV, and provide data-driven insights to drive client success.

Requirements

• Hands-on-key experience with programmatic advertising platforms (DSPs, SSPs, ad exchanges)
• Proficiency in campaign data analysis and optimization
• Understanding of digital marketing principles across mobile, display, video, OTT, CTV, and audio
• Knowledge of ad creative best practices and audience targeting techniques
• Excellent communication, collaboration, and organizational skills

Responsibilities

• Develop and execute programmatic strategies in collaboration with specialists and account teams
• Create and onboard new programmatic accounts and campaigns within DSPs
• Manage campaigns across programmatic channels including mobile, display, video, CTV, DOOH, and audio
• Lead programmatic client communications as subject matter expert
• Monitor campaign KPIs and deliver weekly insights and analysis