Tech Stack

Description

Drive ticket sales, revenue, and fan engagement by optimizing digital marketing across paid media, web, app, email, and SMS. Use data to inform decisions, improve fan journeys, and lead a team to deliver personalized, efficient campaigns.

Requirements

• Deep understanding of digital marketing channels including paid media, SEO/SEM, email, social, and web analytics
• Strong analytical skills with ability to interpret data and translate into actionable recommendations
• Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, or similar)
• Experience with Salesforce Marketing Cloud or similar CRM platforms
• Ability to manage multiple projects and collaborate with cross-functional teams

Responsibilities

• Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS
• Build fan segmentation strategies and automated journeys in Salesforce Marketing Cloud
• Develop cross-channel digital marketing plans and define KPIs for key campaigns
• Optimize web/app traffic, engagement, and conversion rates through testing and UX improvements
• Supervise and develop marketing department staff