Tech Stack

Description

You will own end-to-end media planning, buying, optimization, and measurement across traditional and digital channels, connecting upper-funnel investments to near-term impact and long-term value creation. This role requires a mix of strategic thinking and hands-on execution, managing agencies and platforms to drive measurable business outcomes.

Requirements

• 7+ years in media planning/buying or performance marketing with deep digital expertise
• Proven ability to build brand through a performance lens
• Strong analytical skills including experimentation and incrementality
• Hands-on experience with DSPs (DV360, TTD), CTV partners, ad servers, and analytics tools
• Excellent communication and stakeholder management

Responsibilities

• Lead cross-channel media strategy and planning across TV, CTV, OLV, Audio, Display, Direct Mail, and local media
• Manage agencies and platform partners, including briefs, KPIs, rate negotiation, and brand safety
• Design and execute test-and-learn roadmap for audiences, creative, supply, and bidding
• Own budgets, pacing, forecasting, and reporting on ROI and trade-offs
• Lead incrementality and geo experiments, and contribute to MMM and attribution