🛠 Tech Stack

💼 About This Role

You'll own Meta creative experimentation for HelloFresh and Green Chef, building a best-in-class testing engine. You'll turn performance data into creative direction to drive acquisition. This role offers the chance to lead a team and shape a category-defining brand's creative function from the ground up.

🎯 What You'll Do

• Own Meta creative testing roadmap across HelloFresh and Green Chef
• Analyze performance metrics to extract clear creative priorities
• Build deep audience understanding via reviews and interviews
• Source and brief influencers for performance-driven content
• Manage freelance creative production team and agency partners

📋 Requirements

• Proven D2C background with deep Meta expertise in e-commerce or subscription
• Champion excellent execution with strong eye for copy and design
• Creative and messaging craft distilling complex insight into clear conversion-driving ideas
• Performance data fluency translating metrics like hook rate and CAC into creative decisions

✨ Nice to Have

• AI-fluent operator with tools like Figma, Canva, Adobe
• Systems thinker building rigorous experimentation processes
• Strong commercial acumen with acquisition targets and P&L experience

🎁 Benefits & Perks

• 🏖️ Hybrid working policy with flexibility to work from home
• 🏢 Central London office at The HelloFresh Farm
• 📈 Career growth at a category-defining brand
• 🤝 Cross-functional impact with multiple teams

📨 Hiring Process

Estimated timeline: 3-4 weeks · AI estimate

1. 1Application Review· 2 weeks
2. 2Recruiter Call· 30 min
3. 3Hiring Manager Interview· 45 min
4. 4Case Study or Task· 1 week
5. 5Offer· 1 week