Tech Stack

Description

You will contribute to complex strategic questions using data, developing and evaluating marketing programs through testing and analysis. Collaborate with data science and strategy teams to enhance decisioning models and drive client growth.

Requirements

• Bachelor's degree in Math/Statistics, Data Science, Finance or related field
• 5-7 years of marketing analytical experience
• Hands-on SQL experience for data extraction and manipulation
• Hands-on Python experience for statistical test design and model development
• Proficient in MS Excel and PowerPoint

Responsibilities

• Examine data for customer journey opportunities and insights
• Develop data-driven hypotheses for lead journey performance
• Design single and multivariate tests with ongoing reporting
• Manage documentation for tests
• Collaborate with data science team to maintain PEGA's NBA decisioning models