Description

You will define product positioning and go-to-market strategy for a leading home essentials brand, translating product features into compelling customer narratives that drive consideration and conversion. You'll work cross-functionally with Product, Merchandising, and Ecommerce teams to ensure consistent storytelling across all channels.

Requirements

• 6–8+ years product marketing experience (DTC, retail, CPG, or consumer brands)
• Experience owning positioning, messaging, and GTM execution
• Strong understanding of how product storytelling influences customer behavior
• Experience partnering with Ecommerce or Growth teams
• Ability to operate strategically and hands-on in fast-moving environment

Responsibilities

• Define product positioning narrative across categories
• Lead go-to-market strategy for product launches
• Shape product content strategy in partnership with Ecommerce
• Develop customer market insights and competitive positioning
• Drive cross-functional alignment across teams