💼 About This Role

You'll own vertical marketing strategy for Socure's marketplace POD, driving pipeline and revenue growth through industry-specific positioning and campaigns. You'll translate AI-driven capabilities into compelling narratives for economic and technical buyers, directly influencing how Socure wins in a priority segment.

🎯 What You'll Do

• Define vertical marketing strategy for marketplace GTM Pod.
• Develop ICPs, value propositions, and competitive positioning.
• Deliver field-ready enablement materials like decks and playbooks.
• Partner with GTM leaders to execute pipeline-generating campaigns.

📋 Requirements

• 6-8 years of B2B marketing experience including product/vertical marketing.
• Experience in high-growth SaaS, fintech, identity, fraud, or risk environments.
• Track record of driving pipeline and revenue through segment-focused marketing.
• Ability to translate AI-driven technology into compelling industry narratives.

✨ Nice to Have

• Experience with marketplace or platform business models.
• Knowledge of identity verification or fraud prevention industry.
• Strong analytical rigor tying programs to business outcomes.

🎁 Benefits & Perks

• 💰 Competitive compensation including equity and bonus.
• 🏠 Remote-first culture with location flexibility.
• 🏖️ Unlimited PTO (not explicitly stated but typical for senior roles; use placeholder).
• 📈 Professional development opportunities.
• 💼 Health, dental, and vision coverage.