Description

You will own Roku's Household Graph and ads identity services, driving addressability, targeting, optimization, measurement, and data collaboration across the ad platform. You'll lead identity strategy, match rate optimization, programmatic addressability, and privacy-safe collaboration in a fast-growing streaming ecosystem.

Requirements

• 5+ years product management in ad tech, identity, or ad data platforms
• Strong technical understanding of identity signals (MAIDs, IP, cookies) and industry frameworks (UID2, ConnectID)
• Deep expertise in identity resolution, match strategies, and impact measurement
• Highly analytical with ability to quantify value and make tradeoffs across privacy, reliability, monetization
• Proven cross-functional execution across engineering, data science, analytics, product, privacy, sales, and partners

Responsibilities

• Own Household Graph and ads identity services
• Drive match rate optimization through improved identity signal quality
• Improve programmatic addressability via identity interoperability with frameworks like UID2, ConnectID
• Establish identity health monitoring for coverage, stability, drift, and match rates
• Enable privacy-safe data collaboration with identity constraints and matching patterns