💼 About This Role

You'll own the creative strategy engine for paid social channels like Meta and TikTok, using performance data to drive efficient growth. You'll translate insights into ad concepts that lower CPA and support our mission to make nutrition care accessible. This role sits at the intersection of data and creative, with high ownership in a fast-growing health startup.

🎯 What You'll Do

• Drive creative strategy for paid social channels starting with Meta and TikTok
• Lead quarterly and weekly creative testing cycles from insight to brief
• Collaborate with design, video, copy, and influencer teams to ship winning creative
• Own weekly creative reporting and partner with paid media to optimize performance

📋 Requirements

• 3-5 years in growth marketing or creative strategy at a performance creative agency or in-house team
• Experience directly owning creative strategy tied to paid growth outcomes
• Data-driven with ability to interpret performance metrics and translate into action
• Detail-oriented and organized, with scrappy, action-oriented mindset

✨ Nice to Have

• Background in copywriting, organic social, or UGC
• Familiarity with dashboards like Motion
• Experience in health tech or startup environment

🎁 Benefits & Perks

• 🏥 Comprehensive health insurance
• 🏖️ Flexible PTO
• 💻 Remote flexibility with occasional NYC travel
• 📈 Equity in a fast-growing startup

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Take Home Assignment· 1 week