1d ago
Paid Social Associate
New York City
$72.9k-$91k / year
full-timejuniorgaming
๐ Tech Stack
๐ผ About This Role
You'll support the in-house social team at FanDuel in campaign planning, execution, optimization, and reporting. You'll help drive performance across key platforms like Meta and TikTok while analyzing data to inform future strategies. This role offers the chance to build a career in media buying for a leading brand in sports betting.
๐ฏ What You'll Do
- Support planning, build, launch, and optimization of paid social campaigns across Meta, TikTok, Snapchat, Reddit, X.
- Assist with campaign trafficking and QA for ad specs, targeting, tracking, and creative setup.
- Support ongoing creative, audience, and tactical testing; document results.
- Monitor campaign pacing and performance against core KPIs like CPA and ROAS.
๐ Requirements
- 1-2+ years of hands-on paid media experience with a focus on paid social.
- Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X).
- Solid understanding of paid social fundamentals including targeting, bidding, and creative testing.
โจ Nice to Have
- Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS.
- Exposure to mobile attribution tools (e.g., AppsFlyer, Adjust, Kochava).
- Experience leveraging SaaS like Smartly, Skai, or Marin to build campaigns at scale.
๐ Benefits & Perks
- ๐ฅ Health plans with options as low as $0 per paycheck.
- ๐ง Mental health support and fitness benefits.
- ๐๏ธ Generous PTO and sick leave.
- ๐ฐ 401k matching up to 5%.
- ๐ Commuter benefits and pet insurance.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
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