Tech Stack

Description

You will build and execute regional marketing programs to drive brand awareness, lead generation, and pipeline creation. You'll manage regional events end-to-end, support GTM teams with data, optimize marketing spend, and lead customer marketing initiatives. This role is perfect for someone who enjoys partnering with Sales and delivering innovative marketing solutions.

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 3+ years experience in field marketing, events, or demand generation in B2B/SaaS
• Proficiency in Mandarin and English
• Proven track record executing regional events and local campaigns
• Strong communication, project management, vendor management skills

Responsibilities

• Build and execute regional marketing programs for brand awareness, lead generation, and pipeline creation
• Own regional events end-to-end: planning, logistics, vendor management, onsite execution, lead capture, ROI measurement
• Support GTM teams by organizing and presenting campaign and event performance data
• Optimize regional marketing spend to maximize ROI across programs
• Ensure all field campaigns launch on time, on budget, aligned with global strategy