2h ago
Performance Marketing Analyst
Newport Beach, California
full-timeseniorhome improvement
Tech Stack
Description
You will manage and analyze digital marketing campaigns to optimize ROI, working with cross-functional teams to align marketing with business objectives. You'll develop data-driven strategies across paid search, social, and display channels, using analytics tools to generate insights and reports.
Requirements
- Bachelor's degree in Marketing, Finance, Business, or related field
- 5+ years of experience in performance marketing or digital analytics
- Proficiency in Google Ads, Facebook Ads Manager, Excel, SQL, and data visualization tools
- Experience managing large-scale marketing budgets with a performance-driven approach
- Strong problem-solving skills and ability to work in a fast-paced environment
Responsibilities
- Develop and optimize digital marketing campaigns across paid search, paid social, display, and other performance channels
- Analyze KPIs (CPA, ROAS, LTV, conversion rates) to drive strategic decisions
- Manage budgets, forecast spending, and report on financial performance of marketing initiatives
- Implement A/B testing strategies to improve ad performance and customer acquisition
- Generate detailed reports and dashboards using analytics tools
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